A day in the life of
Generation Connected
Scroll down to begin
Alex
Meet
Job
Gender
Age
Generation C can't
be defined by ~
But what is typical?
A typical member
of Generation C
is social
is informed
is empowered
is connected
Generation C
but how they live
that matters
It's not who
they are
of Gen C has a social
profile with 65%
updating it daily
%
88
of Gen C rely on peer
approvals for buying
decisions
%
85
compare prices
online while shopping
in a store
%
38
of Gen C use multiple
devices in sequence
%
90
They’re
thirsty for
information and
entertainment
and they
love content
Charlie bit my finger
59
%
say the internet is
their main source
of entertainment
66
%
spend the same amount of
time or more watching online
videos vs. watching TV
Hi Alex,
come to my
Birthday party!
(Dress to impress)
%
55
use a mobile device
to comparison shop
at least once a week
Search
1. Local store
2. Discount store
3. SlickShoos
Results
Buy
Click‘n’collect
Yes! I'm coming
to the party
Off to pick up
my new hi-tops
now :P
SEND
%
18
use location based
services to find
retail locations
79% say purchases made on
their mobile are driven by
personal recommendations
%
79
%
will look up a shop if
they have seen a friend
check in there
66
of consumers trust
online reviews as much as
personal recommendations
%
72
SlickShoos
8 friends like this
Discount store
“Bad service :)”
Local store
“Great but long queues!”
Post pictures
every week
%
42
%
Of Gen C upload their
own photos to social
networks
%
67
of Gen C have posted
a picture they took
%
83
#slick
shoos
#party
#new
shoes
at
discount
%
Engage with Gen C
and they'll reward you
liking you
recommending you
reviewing you
as long as you
reward them
Gen C are 3 times
more likely to follow
a brand then a
family member
x
3
use smartphones to
share offers such as
coupons, sales and ads
with friends
%
50
read online reviews
and 90% are influenced
as a result
%
61
The End
Start again
View our eBook to find out how they behave and
what you need to do to engage with Gen C
Read the eBook
but how they live
that matters
remember it isn't
who they are